Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: one page, your ground-mounted systems page, brings in 63% of your Google traffic, ranking 3rd and 4th on searches you own. But commercial, industrial and roof solar, the bigger jobs, all sit between 44th and 58th, even though you have pages for each. None of your traffic comes from people typing your name. And the homepage tells visitors two different things about how long you've been trading. It's all detailed below, with what to do about each one.
Your site ranks for 26 searches, and 11 of them are commercial, people comparing companies. The ground-mounted page does almost all the work. The pages for your larger commercial and industrial jobs exist, but they sit on page three and beyond. Here's what that looks like search by search.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar power solutions | 210 | Your homepage is 3rd. A strong ranking. | 3rd |
| ground mounted solar panels ireland | 170 | Your ground-mounted page, 4th. | 4th |
| ground mounted solar panels | 390 | Same page, 7th on the bigger version. | 7th |
| solar panel solutions | 140 | 14th, just off page one. | 14th |
| solar systems ireland | 140 | 29th. | 29th |
| commercial solar panels | 320 | You have an industrial page. It's 44th. | 44th |
| industrial solar panels | 90 | Same page, 52nd. | 52nd |
| solar roof installation | 70 | You have a roof page. It's 58th. | 58th |
The pattern is clear. Ground-mounted is a niche you genuinely own, and it earns its keep. But commercial and roof work, the larger contracts, sit on page three, four and five, even though you've built pages for them. The pages are there. The steady work that gets a page from 44th onto page one is what's missing.
None of this is a design problem. The proof is already there: the SISK and Abbott logos, the in-house crew of 15 to 20, the real team photos. These are aim and consistency problems. The pages that sell aren't ranking, and the homepage contradicts itself. Both get fixed by steady monthly work, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here's the sum in its plain parts. Ground-mounted already works: it brings 63% of your traffic from two rankings you own. The commercial and roof searches, the larger jobs, add up to more than 500 searches a month and currently produce almost nothing, because the pages built for them sit on page three to five. Lift those pages and the bigger contracts start arriving. Fix the age contradiction and show the 5.0, and more of the people who arrive stay. You know what a commercial job is worth against a domestic one. Run those numbers against 22 visits a month and you'll see the room.
Your keyword count fell 4% last month. solarpower.ie ranks for 234 searches and solarco.ie for 189 on the same ground, against your 26. The pages you need are already built; every month they sit at 44th and 58th is a month those commercial searches land with someone else.